Project Description
Striving Market
Diagnosis
The company was the market leader in hydraulic pumps in the world and had to carry out the introduction of the products in the Brazilian market, increasing the market share before the competitors. Defining new segments of activity in the Brazilian market, such as industry, automotive, pharmaceutical, chemical, civil construction, among others.
Challenges
• Diagnose potential prospecting markets;
• Analyze competitors;
• Define competitive internal structure;
• Set tangible goals for an unknown market by the company;
• SWOT analysis;
• Planning and carrying out commercial action.
Cost of not doing it
• Fail to keep up with the growth in the consumption of hydraulic pumps in the country and the competitors;
• Harm the market share;
• Do not execute strategic management of the company.
Paths to success
• Conduct a survey of potential customers unprecedented in the company;
• Materialize business opportunities;
• Identify key players in the industry;
• Size the positions for business modeling;
• Evaluate models of national and international partnerships.
Results
• Became one of the company’s most promising departments;
• Plans reviewed and aligned with the company’s global planning;
• Consolidated as a power in the Brazilian industrial market.
Customer’s main business
• Hydraulic pumps.
Market segment
• Industry and civil construction.
Solution or service
• Strategic planning and striving marketing
