Project Description

Development of New Markets

One of Brazil’s largest private business organizations, the market leader in infrastructure in Brazilian engineering, needed to reposition itself in the market to guarantee market share vis-à-vis its competitors. In view of the development of new segments in the Brazilian market, such as the oil industry and oil platform.

Challenges

• Diagnose potential construction markets;
• Analyze competitors;
• Define competitive internal structure;
• Set tangible goals for an unknown market by the company;
• SWOT analysis.

Cost of not doing it

• Fail to keep pace with the growth of the country and its competitors;
• Harm the market share;
• Increase the sector-specific risk.

Paths to success

• Perform an unpublished survey in the company;
• Materialize business opportunities;
• Identify key players in the industry;
• Sizing up functions for business modeling;
• Evaluate models of national and international partnerships.

Results

• Became one of the most promising departments in the company;
• Plans reviewed and aligned with company planning;
• Consolidated as a power in the Brazilian industrial market.

Market segment

• Construction.

Solution or service

• Strategic planning

Project Details